Saturday, November 2, 2013

M.B.A.-2013-15 batch I-(first)semester syllabus(R13)


13MBA01 MANAGEMENT FUNDAMENTALS
(Students must read text book. Faculty are free to choose any other cases)
Course Aim: Through reading the text, references and discussion of cases students should be able to
understand the fundamentals underlying the management of an organization.
Learning outcome:
The students should be able to learn the history of management and the contributions of
important management researchers.
They should be able to understand the relevance of environmental scanning, planning and how
to take decisions.
The students can learn how to delegate authority and use power to influence people to get the
work done through proper communication and control.
Unit-I:
A Brief History of Management: Classical Theory-Scientific Management, Administrative Theory,
Behavioural Theory, Management Science, Integrative Perspective – Systems Theory, Socio technical
Theory, Contingency Theory, Comparing Theories.
Unit-II:
Creative Problem Solving and Decision Making: Problem Solving and Decision Making, Classify and
Define the Problem or Opportunity, Set Objectives and Criteria, Generate Creative and Innovative
Alternatives, Analyze Alternatives and Select the Most Feasible, Plan, Implement the Decision and
Control, Vroom’s Participative Decision Making Model.
Case: The Coca- Cola Company (Robert N Lussier page no: 117)
Unit-III:
Strategic and Operational Planning: Developing the Mission, Analyzing the Environment, Setting
Objectives, Corporate Strategies, Business Strategies, Operational Planning, Implementing and
Controlling Strategies. Time Management.
Case: Dunkin’s Donuts (Robert N Lussier page no: 151)
Unit-IV:
Organizing and Delegating Work: Principles of Organizing, Authority, Organizational Design, Job
Design, Organizing Yourself and Delegating. Relation between Authority, Power and Influence.
Leadership and Trait Theory, Behavioural Leadership Theories, Situational Approaches to Leadership,
Handling Complaints.
Case: Hitachi (Robert N Lussier page no: 197)
Case: Steve Jobs, Apple (Robert N Lussier page no: 348)
Unit-V:
Communication and Controlling: Organizational Communication and Information Technology,
Interpersonal Communication Process and Communication Barriers, Message Transmission Channels.
Organizational and Functional Area Control Systems, Establishing Control Systems.
Case: Well Point (Robert N Lussier page no: 384)
Case: Chen Clothes Manufacturing (Robert N Lussier page no: 488)
TEXT BOOK:
Robert N Lussier, Management Fundamentals - Concepts, Applications, Skill Development,
Cengage Leaning, First Edition, 2012.

13MBA02 BUSINESS LAW AND REGULATION
(Students must read text book along with cases. Faculty are free to choose any other cases)
Course Aim: The aim of this course is to enable students understand legal and regulatory framework for
doing business in India.
Learning Outcome: After going through the text and case lets in terms of various court judgements, the
students should be able to understand the formalities involved in incorporating a company and the
nuances related to the Law of Contract. The student will also be able to know the implications of direct
and indirect taxes, negotiable instruments Act and also about the cyber laws.
Unit-I:
Companies Act, 1956: Steps and procedure for incorporation of the company, Appointment of Directors,
Powers, duties, & liabilities of Directors, Company Meetings, Resolutions, Winding-up of a Company.
Unit-II:
Law of Contract: Nature of contract and essential elements of valid contract, Offer and Acceptance,
Consideration, Capacity to contract and free consent, Legality of object. Unlawful and illegal agreements,
Contingent contracts, Performance and discharge of contracts, Remedies for breach of contract.
Contracts-II: Indemnity and guarantee, Contract of Agency, Sale of goods Act -1930: General Principles,
Conditions & Warranties, Performance of Contract of Sale.
Unit-III:
Direct and Indirect Tax: Income Tax Act -1961 - Important Provisions of Income Tax Act: Assessment
year –Assesses, Gross Total Income, Procedure for advance payment of tax and tax deducted at source.
Assessment procedure. Central Excise Act -1944: .Basic concepts related to excisable goods,
classification of goods, and Basic concept of VAT.
Unit-IV:
Negotiable Instruments Act - 1881: Negotiable Instruments- Promissory Note, Bills of Exchange, &
Cheque, and their definitions and characteristics, Types of endorsements, Holder- Holder in due course,
Discharge of Parties.
Unit-V:
Cyber Crime and the Legal Landscape-the world-Why do we need cyber laws in tha indian context-The
indina IT act-challenges to indian Law and cyber crime scenarion in india. (Refer Nina Godbole & Sunit
Belapure)
TEXT BOOK:
RSN Pillai, Bagavathi, Business Law, S.Chand, 2013.

13MBA03 FINANCIAL ACCOUNTING AND ANALYSIS
(Students must read text book. Faculty are free to choose any other cases)
Course Aim: The aim of accounting is to provide the information that is needed for sound economic
decision making. The main purpose is to provide information about firm’s performance to external parties
such as investors, creditors, bankers, researchers and Government Agencies. It has become an
important part of young people’s education and citizens in various roles in the societies and businesses of
all types.
Learning Objectives: To prepare, understand, interpret and analyze financial statements with
confidence. To appreciate and use financial statements as means of business communication. To use the
analytical techniques and arriving at conclusions from financial information for the purpose of decision
making.
Unit-I:
Introduction to Accounting: Importance, Objectives and Principles, Accounting Concepts and
conventions, and The Generally Accepted Accounting Principles (GAAP), their implications on accounting
system; Double entry system–recording business transactions–Classification of accounts––Accounting
cycle.
Unit-II:
The Accounting Process: Overview, Books of Original Record; Journal and Subsidiary books, ledger,
Trial Balance, Classification of capital and revenue expenses, Final Accounts with adjustments. Valuation
of fixed assets- Tangible vs Intangible assets, and methods of depreciation. Depreciation concept–
Depreciation of Fixed Assets -Methods of depreciation–their impact on measurement of business
Accounting.
Unit-III:
Inventory Valuation: Methods of inventory valuation and valuation of goodwill, methods of valuation of
goodwill. Issue of Shares and Debentures- Entries for Issue of shares, forfeiture - Issue of shares at
Discount and premium. Alteration of share capital and reduction of share capital, Issue and Redemption
of Debentures.
Unit-IV:
Financial Analysis-I: Statement of Changes in Working Capital, Funds from Operations, paid cost and
unpaid costs. Distinction between cash profits and book profits. Preparation and analysis of cash flow
statement and funds flow statement.
Unit-V:
Financial Analysis-II: Analysis and interpretation of financial statements from investor and company
point of view, Horizontal Analysis and Vertical Analysis of Company Financial Statements. Liquidity,
leverage, solvency and profitability ratios – Du Pont Chart –Accounting Standards Issued by ICAI (Focus
on importance of Standards to give a general view on Financial Accounting practices), –their rationale
and growing importance in global accounting environment,–IAS-IFRS-US -Creative Financial Practices
and Issues related to quality of disclosures in Reported Earnings, Window Dressing and limitations of
financial statements.
TEXT BOOK:
Dhanesh K.Khatri “Financial Accounting & Analysis”, Tata McGraw-Hill Publishing
Limited, New Delhi, 2012.


13MBA04 MANAGERIAL ECONOMICS
(Students must read text book. Faculty are free to choose any other cases)
Course Aim: To enable students acquire knowledge to understand the economic environment of an
organization.
Learning Outcome: Students should be able to understand the basic economic principles, forecast
demand and supply and should be able to estimate cost and understand market structure and pricing
practices.
Unit-I:
Introduction to Managerial Economics: Definition, Nature and Scope, Relationship with other areas in
Economics, Production Management, Marketing, Finance and Personnel, Operations research - The role
of managerial economist- Basic economic principles – the concept of opportunity cost, incremental
concept, scarcity, marginalism, Equi-marginalism, Time perspective, discounting principle, risk and
uncertainty.
Case: 1 The objective and strategy of firms in the cigarette Industry (Dominick Salvatore page no 15)
Case: 2 Dabur India Limited Growing Big and Global (Geetika,2nd Edition page no 64)
Case: 3 Profits in the personal computer industry (Dominick Salvatore page no 19)
Case: 4 Total Average and Marginal cost in the U.S Steel industry (Dominick Salvatore page no 44)
Unit-II:
Theory of Demand: Demand Analysis, Elasticity of demand, types and significance of Elasticity of
Demand. Demand estimation – Marketing research approaches to demand estimation. Need for
forecasting, forecasting techniques. Supply Analysis – Supply function, the Law of Supply, Elasticity of
Supply.
Case: 1 Forecasting the Number of MC Donalds Restaurants worldwide (Dominick Salvatore page
no 195)
Case: 2 Price Elasticity’s of Demand in the Real World (Dominick Salvatore page no 110)
Case: 3 Northern Turkey (Craig H.Petersen page no 172-173)
Case: 4 Income Elasticity of Demand (H.Kaushal Macmillan page no 39-41)
Case: 5 Cross Demand (H.Kaushal Macmillan page no 48)
Case: 6 The Demand for sweet potatoes in the United States (Dominick Salvatore page no 100)
Unit-III:
Production Analysis: Production function, Production function with one/two variables, Cobb-Douglas
Production Function Marginal Rate of Technical Substitution, Isoquants and Isocosts, Returns to Scale
and Returns to Factors, Economies of scale- Innovations and global competitiveness.
Case: 1 Labor productivity and Total compensation in the United States and Abroad (Dominick
Salvatore page no 253)
Case: 2 Naveen Construction Companies (Craig H.Petersen page no 293)
Case: 3 Substitutability between Gasoline consumption acid driving time (Dominick Salvatore page
no 265)
Case: 4 How Xerox lost and regained International competitiveness and became a leader in
information technology (Dominick Salvatore page no 278)
Unit-IV:
Cost theory and estimation: Cost concepts, determinants of cost, cost-output relationship in the short
run and long run, short run vs. long run costs, average cost curves, Overall Cost leadership.
Case: 1 Out Sourcing to India: way to Fast Track (Geetika page no 272)
Case: 2 The Shape of the long –Run Average cost curves in various industries (Dominick Salvatore
page no 265)
Case: 3 BLP Corporation (Sumitrapal, Macmillan page no 203)
Case: 4 Mr. Martin Gets Chewed out by the Boss (W.Bruce Allen page no 150)
MBA R13
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Unit-V:
Market Structure and Pricing Practices: Features and Types of different competitive situations - Price-
Output determination in Perfect competition, Monopoly, Monopolistic competition and Oligopoly - both the
long run and short run. Pricing philosophy
Case: 1 Pricing of innovative product (H.Kaushal Macmillan page no 78)
Case:Pacific copper enterprises(W.Bruce Allen)
Case: 3 Suzanne Muth –Theatre Complex (Sumitrapal, Macmillan page no 240)
Case: 4 Monopoly in the Mumbai city Taxi Industry (Dominick Salvatore page no 369)
TEXT BOOK:
Craig H. Petersen,W. Cris Lewis and Sudhir K. Jain: Managerial Economics,14thedition Pearson,
2012.

13MBA05 BUSINESS ENVIRONMENT
(Students must read text book. Faculty are free to choose any other cases)
Course Aim: Aim of this course is to make students understand different types of business environments
they should review before taking managerial decisions.
Learning Outcome: After reading the text book & cases related to the syllabus and business news
papers like Business Standard, Economic Times, and Business Line, students should be able to
understand the issues related to the industrial policy and regulation and their amendments from time to
time. They will also understand the terminology of the planning commission and Union Budget. The
knowledge gained by the students on capital markets, RBI guidelines; trade, EXIM policy and Foreign
Exchange Management Act will be useful for them to take decisions to ensure growth and sustainability of
the organizations.
Unit-I:
Industrial Policy and Regulatory Structure: Industrial Policy- Industrial Licensing Policy- Five Year
Planning- Industrial Policy 1991, Small Scale Industries (SSI)-Industrial Finance- Foreign Direct
Investment (FDI).
Case 1:- Tapping the Opportunities in Environment: A Case Study of Yes Bank, (Dr. Vivek Mittal.
Page no.662)
Case 3:- Gas Authority of India Limited (GAIL) (Justin Paul, page no.102)
Case 4:-India to allow FDI in Food Retail, (Raj Kumar, page no.208)
Unit-II:
Economic Policies: Fiscal Policy- Latest Union Budget- Reforms Undertaken- Role of Government.
Monetary Policy- Basic Concepts- Monetary Policy in the 21st Century- Banking Sector Reforms.
Case 1:- Indus (Budget Game), (Justin Paul, page no.179)
Case 2:- Prof Tom and Monetary Policy, (Justin Paul. Page no.200)
Unit-III:
Capital Markets, SEBI, RBI: Capital Market Institutions-Stock Indices- Derivatives Market- Global and
Indian Scenario- Role of SEBI and RBI.
Case1: The Great Fall (Scam of 2001): A Case of Stock Exchange and SEBI, (Dr. Vivek Mittal. page
no.661)
Case2: Globalization of Pop Culture, (Francis Cherunilam, page no. 765)
Case 3: Investment Return from Indian Stock Market – Bombay Stock Exchange (BSE),
SENSEX, (Justin Paul, page no.252)
Unit-IV:
India’s Trade Policy: Policy changes and Issues- sector wise trade policies: recent developments-
GATT- WTO- agreements and implications.
Case 1:- Case – Water Thief, (K. Aswathappa, page no.59)
Unit-V:
EXIM policies & FEMA: India’s new EXIM policy- legal framework- initiatives, FEMA – Multi-national
companies and FDI.
Case 1:- RBI Slaped Rs. 125 Crore on Reliance Infrastructure. A Case Study on FEMA, (Dr. Vivek
Mittal, page no.655)
Case2:- China as an Expert Base, (David W. Conklin, page no.574)
TEXT BOOK
Justin Paul “ Business Environment: Text & Cases” TMH,3/e,2012.


13MBA06 RESEARCH METHODOLOGY & STATISTICAL ANALYSIS
(Students must read text book. Faculty are free to choose any other cases)
Course Aim: To understand the research methodology and basic statistical tools for analysis and
interpretation of quantitative and qualitative data.
Learning Outcome: Students will be able to apply the principles of research methodology for the
research design for the various mini and major projects of the MBA programme. They will be able to
analyse the data statistically.
Unit-I:
Research Methodology: Introduction-Topic-Review of Literature-Research Gaps-Research Questions-
Objectives-Hypotheses-Scope of the study-Period of the study-Sampling Techniques-Data Collection-
Primary data –Questionnaire design-Secondary data-Data Analysis-Limitations of the study-Appendix-
References.
Unit-II:
Tabulation, Graphical presentation of data: Histogram, Diagrammatic representation of data: Bar
diagram, Multiple Bar diagram, Sub-divided Bar Diagram, Pie Diagram, Measures of Central Tendency:
Mean, Median and Mode. Measures of Dispersion: Range, Standard deviation and Variance, Coefficient
of variation, Measure of Skewness.
Unit-III:
Linear Correlation and Regression Analysis: Covariance, Pearson’s Correlation Coefficient, Scatter
plot, Spearman’s rank Correlation Coefficient, Regression lines.
Unit-IV:
Parametric and Non- Parametric Hypothesis Testing: Procedure for Testing of Hypothesis, One
Sample t-test for the Population Mean, Two Sample t-test for independent Samples, Paired Sample t-test.
F-test for two population Variances (Variance ratio test), ANOVA One Way Classification, ANOVA two
way Classification, Chi Square test of association, Chi Square test of independence.
Unit-V:
Time Series and Data Analysis: Fitting a trend line to a time series, Method of least Squares and
Method of Moving Averages, Measure of Seasonal Variation.
TEXT BOOK
Glyn Davis & Branko Pecar “Business Statistics Using Excel” Oxford University Press, 2012.


13MBA07 STATISTICAL DATA ANALYSIS -PRACTICAL (MS-EXCEL (LAB) - 100 MARKS)
Course aim: The course aims is to understand MS Excel for applying statistical tools learnt in RMSA.
Learning Outcome: The learning outcome is that the students should be able to:
Analyse the data to draw inference for decision making.
Understand application of statistical measures of central tendency.
Understand application of ANOVA.
Analyse trends.
Test hypotheses.
Syllabus - PART A
I. About EXCEL
1. Introduction, Uses of Excel, New functions and features of excel 2007.
2. Getting started with excel: Opening a blank or new workbook, general organization.
3. Highlights and main functions: Home, Insert, page layout, formulas.
4. Highlights and main functions: Data, review, view, add-inns.
5. Using the Excel help function.
General EXCEL Lessons
6. Customizing the Quick Access Toolbar.
7. Creating and Using Templates.
8. Working with Data: Entering, Editing, Copy, Cut, Paste, Paste Special.
9. Formatting Data and Using the Right Mouse Click.
10. Saving, Page Setup, and Printing.
11. Using Headers and Footers.
12. Manipulating Data, using Data Names and Ranges, Filters and Sort and Validation Lists.
13. Data from External Sources.
14. Using and Formatting Tables.
15. Basic Formulas and Use of Functions.
16. Data Analysis Using Charts and Graphs.
17. Managing, Inserting, and Copying Worksheets.
18. Securing the Excel Document (Protect Cells and Workbook).
II ADVANCED EXCEL LESSONS
19. Advanced Formulas and Functions.
20. Advanced Worksheet Features.
21. Advanced Data Analysis using PivotTables and Pivot Charts.
PART B – STATISTICAL TOOLS FOR EXECUTION USING EXCEL
III Tabulation, bar diagram, Multiple Bar diagram, Pie diagram, Measure of central tendency:
mean, median, mode, Measure of dispersion: variance, standard deviation, Coefficient of
variation. Correlation, regression lines.
IV t- test, F-test, ANOVA one way classification, chi square test, independence of attributes.
V Time series: forecasting Method of least squares, moving average method. Inference and
discussion of results.
TEXT BOOK
Glyn Davis & Branko Pecar “Business Statistics Using Excel” Oxford University Press, 2012.

13 MBA08 BUSINESS COMMUNICATIONS – PRACTICAL (100 MARKS)
Aim: Aim is to enable students understand how to write business letters and improve written
communication.
Learning Outcome: At the end of the course, students will be enabled with the following skills.
a. English language skills for effective written business communication (‘s).
b. Will be able to understand how to write project report.
***
Unit-I:
Business Writing: Introduction, Importance of Written Business Communication, Direct and Indirect
Approached to Business Messages, Five Main Stages of Writing Business Messages. Practice Exercises.
Case Study: Communication Complication in English(Meenakshi...).
Unit-II:
Business Correspondence: Introduction, Business Letter Writing, Effective Business Correspondence,
Common Components of Business Letters, Strategies for Writing the Body of a Letter, Kinds of Business
Letters, Writing Effective Memos. Practice Exercises.
Case Study: Missing Briefcase (Meenakshi...).
Unit-III:
Instructions: Introduction, Written Instructions, General Warning, Caution and Danger, Format in
Instructions, Oral Instructions, Audience Analysis, Product Instructions. Practice Exercises.
Case Study: How to operate the Minolta Freedom 3 Camera. (Meenakshi...)
Unit-IV:
Business Reports and Proposals: Introduction, What is a Report, Steps in Writing a Routine Business
Report, Parts of a Report, Corporate Reports, Business Proposals.
Case Study: Handling unsolicited proposals for private infrastructure projects(Meenakshi...).
Case Study: The key board syndrome(Meenakshi...).
Unit-V:
Careers and Resumes : Introduction, Career Building, Understanding yourself, setting a career goal, job
search / looking at various options, preparing your resume, resume formats, traditional, electronic and
video resumes, online recruitment process. Write your resume to market yourself.
Case Study: Recruitment Drive at SOBER. (Meenakshi...).
TEXTBOOK : Meenakshi Raman and Prakash Singh, Business Communication, Oxford, 2012.